Liz leads Avita’s enterprise marketing strategy across its portfolio of pharmacy services, telehealth, and clinical care solutions. She is responsible for brand strategy, demand generation, digital acquisition, field marketing, sales enablement, and customer engagement initiatives that support Avita’s continued expansion and market differentiation. Since joining Avita in 2022, Liz has transformed the marketing organization, unified portfolio brand strategy, supported acquisition integration, and built scalable programs that have accelerated and strengthened Avita’s national reach.
With more than 20 years of experience across healthcare services, healthcare IT, consulting, and entrepreneurship, Liz has built and led high-performing marketing organizations in complex, regulated environments. Prior to joining Avita, she served as chief marketing officer for CHIME and the CHIME Foundation, where she led their marketing transformation and digital engagement strategy. Before CHIME, Liz was vice president of marketing at Divurgent, helping reposition the company within healthcare IT consulting and services. She also founded and scaled Vines Islandwear, leading the business through expansion and a successful sale. Liz received her B.A. in Journalism from Texas A&M University.
“At Avita, brand leadership starts with listening, understanding the needs of our patients, partners, and communities, and translating that insight into strategy, alignment, and experiences that reflect our purpose, build trust, and create lasting value.”